A mother agency acts like a “mother” in the fashion industry. This agency supervises or manages a model’s career in detail; they help them get a jump start in the industry.This is usually the first agency a model signs with although that is not always the case.
Mother agencies are deeply involved in everything the model does such as booking, traveling, reviewing and signing contracts and placement at agencies in other locations. This way the model can obtain work with each agency in their respective regions. For instance, let’s say the model’s mother agency is in New York. This agency will work to place the model at other agencies located in strong markets such as Los Angeles, Milan or Tokyo. Because the mother agency goes above and beyond on the model’s behalf, they are paid a higher commission from the model than the other agencies the model signs with. Mother agencies receive a percentage of everything the model does. This can include work booked by other agencies that the model is signed to.