Commercial models promote and sell products and services with their looks and actions. Their main responsibility is to make the bridge between client and customer. These models are seen every day in local or national print ads, television commercials, catalogs, magazines, brochures, posters and even local fashion shows. Fashion models can also work as commercial models (known as commercial fashion models) although the reverse is rarely true. Commercial modeling has no requirements; all types of people are needed. Commercial models are “everyday” looking people portraying parents, teachers, mechanics and many other professions and roles in society.
Most commercial models are represented by an agency. They don’t generally receive national recognition or lucrative ad contracts. The compensation for jobs will vary depending on the assignment. Children are paid less than adults. Most people do commercial modeling on a part-time basis because there is no guarantee of regular work although some models work steadily enough to make very attractive incomes.
As you can see, just about anybody can be a commercial model! How can you get started? Learn some acting skills and have a flexible schedule to accept the work. Good luck and we wish you much success!